Client
As the graphic designer commissioned by Rabbit Hole Books, my clients are two visionary friends—a librarian and a psychologist—who have united their passions to launch a bookstore. Their inspiration comes from the concept of “Down the Rabbit Hole,” symbolizing the journey of deep exploration and the transformative experience of reading. Their aim is to share this passion for books and learning with their community.
Target Audience
Rabbit Hole Books targets college students and young adults between the ages of 19 to 35, envisioning a space that transcends the traditional bookstore. It’s designed to be a creative sanctuary for study, work, and leisure—a place that fosters a love for books and provides a welcoming environment for its audience. My role is to encapsulate this vision into a cohesive brand identity that resonates with their target demographic and embodies the essence of getting lost in a world of imagination and knowledge
Rabbit Hole Bookstores social media presence aligns with the brand’s theme, embodying a carefree and whimsical approach
